View our mood film shot by
photographer/director John Turner.

The Long Shot Experiment is an adventure. An outlet for creativity and ideas inspired by clothing, style and culture. Initially exploring headwear, our map circumnavigates Al Pacino’s Serpico, a 1980s LL Cool J, Hunter S. Thompson and vintage zoo memorabilia. Each hat is crafted, created and numbered by hand at our workshop in Manchester.

In no rush, the Long Shot Experiment creates products ‘For the insiders and the outsiders', producing items as and when the right mix of ingredients come together.

Founded by brother and sister, Mike and Jennie Holmes, a graphic designer and product developer/technical designer respectively. The pair have industry experience large and small, working as a technical designer for brands including Fred Perry and running a street wear label - Militia - in the early 2000s.